The Undercurrent ReportTaste intelligence for small businesses · data by Qloo

Hidden pulls, measured

What your audience is drawn to — that the rest of your city isn't.

Qloo's taste graph knows what people drawn to places like yours read, watch and listen to. Undercurrent subtracts what everyone in your city already likes, keeps what is left, and an agent turns it into this month's marketing — every name backed by a number.

Run a report

Add look-alikes or context

Or read a sample report: a New York deli · a London cafe · a beauty brand Samples open instantly. A new report takes about 40 seconds — the agent makes a dozen calls to Qloo.

01 · Find
Your place in the taste graph

Your business — or a couple of look-alikes — becomes a point among Qloo's 250M+ entities.

02 · Subtract
Remove what everyone likes

For music, film, brands and books, each match is checked against your city's general top 200. Anything already popular there is crossed out.

03 · Act
A month of marketing

An agent writes events, a playlist, collaborations, ad targeting and three posts — citing Qloo's numbers, inventing nothing.